E-customer : customers just got faster and smarter. Catch up / Max McKeown.

By:

Mckeown, Max

Material type: Text

TextPublication details: Harlow : Financial Times/Prentice Hall, 2001.Description: x, 234 p. ; 21 cmISBN:

0273650203

Subject(s):

Review: "Now that the flurry of easy money has evaporated the world is starting to see things as they really are. Ignorance, fear, and covetousness are being unmasked. Wanting to be a dot.com millionaire is not the problem. The problem is focusing on business models that do not serve real e-customer needs. The most important element of all in the business arena has been largely ignored. Just who is the e-customer? How do you make what you do matter to him? How do you keep up with his evolving, eclectic, educated needs?" "New media customer architectures are needed for a new media world." "Electronic channels need to open up all six senses to an improved world. Networks were built to connect people. And, in a networked economy, it's e-customers, not vendors, who make the rules that will change the playing field for everyone again, and again, and again." "E-Customer is essential guidance for companies that want to destroy organizational apathy, and create e-customer value."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.812 MCK 2001 (Browse shelf(Opens below))	Available		00016436

Total holds: 0

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Previous	658.812 KAT How To Turn Customer Service Into Customer Sales	658.812 KIM 2014 The service innovation handbook :	658.812 LIT 2003 Relationship Marketing Management	658.812 MCK 2001 E-customer :	658.812 POL 2013 Service design :	658.812 PRI 2024 Customer relationship management : concepts, applications and technologies /	658.812 REL 1995 Relationship marketing for competitive advantage :	Next

Includes bibliographical references.

"Now that the flurry of easy money has evaporated the world is starting to see things as they really are. Ignorance, fear, and covetousness are being unmasked. Wanting to be a dot.com millionaire is not the problem. The problem is focusing on business models that do not serve real e-customer needs. The most important element of all in the business arena has been largely ignored. Just who is the e-customer? How do you make what you do matter to him? How do you keep up with his evolving, eclectic, educated needs?" "New media customer architectures are needed for a new media world." "Electronic channels need to open up all six senses to an improved world. Networks were built to connect people. And, in a networked economy, it's e-customers, not vendors, who make the rules that will change the playing field for everyone again, and again, and again." "E-Customer is essential guidance for companies that want to destroy organizational apathy, and create e-customer value."--BOOK JACKET.

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