E-customer :
Mckeown, Max.
E-customer : customers just got faster and smarter. Catch up / Max McKeown. - Harlow : Financial Times/Prentice Hall, 2001. - x, 234 p. ; 21 cm.
Includes bibliographical references.
"Now that the flurry of easy money has evaporated the world is starting to see things as they really are. Ignorance, fear, and covetousness are being unmasked. Wanting to be a dot.com millionaire is not the problem. The problem is focusing on business models that do not serve real e-customer needs. The most important element of all in the business arena has been largely ignored. Just who is the e-customer? How do you make what you do matter to him? How do you keep up with his evolving, eclectic, educated needs?" "New media customer architectures are needed for a new media world." "Electronic channels need to open up all six senses to an improved world. Networks were built to connect people. And, in a networked economy, it's e-customers, not vendors, who make the rules that will change the playing field for everyone again, and again, and again." "E-Customer is essential guidance for companies that want to destroy organizational apathy, and create e-customer value."--BOOK JACKET.
0273650203
Selling.
Internet Users.
Customer relations.
Customer services.
Electronic Commerce.
E-customer : customers just got faster and smarter. Catch up / Max McKeown. - Harlow : Financial Times/Prentice Hall, 2001. - x, 234 p. ; 21 cm.
Includes bibliographical references.
"Now that the flurry of easy money has evaporated the world is starting to see things as they really are. Ignorance, fear, and covetousness are being unmasked. Wanting to be a dot.com millionaire is not the problem. The problem is focusing on business models that do not serve real e-customer needs. The most important element of all in the business arena has been largely ignored. Just who is the e-customer? How do you make what you do matter to him? How do you keep up with his evolving, eclectic, educated needs?" "New media customer architectures are needed for a new media world." "Electronic channels need to open up all six senses to an improved world. Networks were built to connect people. And, in a networked economy, it's e-customers, not vendors, who make the rules that will change the playing field for everyone again, and again, and again." "E-Customer is essential guidance for companies that want to destroy organizational apathy, and create e-customer value."--BOOK JACKET.
0273650203
Selling.
Internet Users.
Customer relations.
Customer services.
Electronic Commerce.