Problem solved : a primer in design and communications / by Michael Johnson.

By:

Johnson, Michael, 1964-

Material type: Text

TextPublication details: London ; New York : Phaidon, 2002.Description: 288 p. : ill. (chiefly col.) ; 26 cmISBN:

0714841749

Other title:

Problemsolved

Subject(s):

DDC classification:

741.6 22

Review: "This book examines the role of problem-solving in design and communication, exploring the ways creatives interpret their clients' brief, propose new ideas to familiar problems, rework established brands and reinvent existing products." "It identifies the eighteen generic problems common to all areas of communication then refers to a huge cross-section of different solutions, with over 1,000 images of over 600 separate projects." "It takes international examples of design and advertising, branding and identity, writing and art direction, from throughout the twentieth century to today, illustrating success, as well as failure." "Every chapter concludes with a case study that looks at one individual or agency's particular solutions in greater detail." "In an environment of increasingly sophisticated consumers, sceptical of traditional marketing messages, where identifying the right problem to solve is almost as important as the solution itself, this book provides essential reading for students, professionals and interested observers in all areas of the design and communication industries."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds	Course reserves
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	741.6 JOH 2002 (Browse shelf(Opens below))	Available		00014937		Diploma Graphic Design Diploma in Interior Design

Total holds: 0

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Includes bibliographical references (p. 282-284) and index.

"This book examines the role of problem-solving in design and communication, exploring the ways creatives interpret their clients' brief, propose new ideas to familiar problems, rework established brands and reinvent existing products." "It identifies the eighteen generic problems common to all areas of communication then refers to a huge cross-section of different solutions, with over 1,000 images of over 600 separate projects." "It takes international examples of design and advertising, branding and identity, writing and art direction, from throughout the twentieth century to today, illustrating success, as well as failure." "Every chapter concludes with a case study that looks at one individual or agency's particular solutions in greater detail." "In an environment of increasingly sophisticated consumers, sceptical of traditional marketing messages, where identifying the right problem to solve is almost as important as the solution itself, this book provides essential reading for students, professionals and interested observers in all areas of the design and communication industries."--BOOK JACKET.

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