Problem solved :
Johnson, Michael, 1964-
Problem solved : a primer in design and communications / Problemsolved by Michael Johnson. - London ; New York : Phaidon, 2002. - 288 p. : ill. (chiefly col.) ; 26 cm.
Includes bibliographical references (p. 282-284) and index.
"This book examines the role of problem-solving in design and communication, exploring the ways creatives interpret their clients' brief, propose new ideas to familiar problems, rework established brands and reinvent existing products." "It identifies the eighteen generic problems common to all areas of communication then refers to a huge cross-section of different solutions, with over 1,000 images of over 600 separate projects." "It takes international examples of design and advertising, branding and identity, writing and art direction, from throughout the twentieth century to today, illustrating success, as well as failure." "Every chapter concludes with a case study that looks at one individual or agency's particular solutions in greater detail." "In an environment of increasingly sophisticated consumers, sceptical of traditional marketing messages, where identifying the right problem to solve is almost as important as the solution itself, this book provides essential reading for students, professionals and interested observers in all areas of the design and communication industries."--BOOK JACKET.
0714841749
Commercial art
Graphic Design (Typography)
Visual communication--United States.
741.6
Problem solved : a primer in design and communications / Problemsolved by Michael Johnson. - London ; New York : Phaidon, 2002. - 288 p. : ill. (chiefly col.) ; 26 cm.
Includes bibliographical references (p. 282-284) and index.
"This book examines the role of problem-solving in design and communication, exploring the ways creatives interpret their clients' brief, propose new ideas to familiar problems, rework established brands and reinvent existing products." "It identifies the eighteen generic problems common to all areas of communication then refers to a huge cross-section of different solutions, with over 1,000 images of over 600 separate projects." "It takes international examples of design and advertising, branding and identity, writing and art direction, from throughout the twentieth century to today, illustrating success, as well as failure." "Every chapter concludes with a case study that looks at one individual or agency's particular solutions in greater detail." "In an environment of increasingly sophisticated consumers, sceptical of traditional marketing messages, where identifying the right problem to solve is almost as important as the solution itself, this book provides essential reading for students, professionals and interested observers in all areas of the design and communication industries."--BOOK JACKET.
0714841749
Commercial art
Graphic Design (Typography)
Visual communication--United States.
741.6