MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02104cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000007998 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200206145054.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100211s2002 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0714841749 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
0714841749 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201109121716 |
| Level of effort used to assign nonsubject heading access points |
norliday |
| Level of effort used to assign subject headings |
201002111751 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201002111554 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201002111431 |
| -- |
VLOAD |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.6 |
| Edition number |
22 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
741.6 JOH |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnson, Michael, |
| Dates associated with a name |
1964- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Problem solved : |
| Remainder of title |
a primer in design and communications / |
| Statement of responsibility, etc. |
by Michael Johnson. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Problemsolved |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Phaidon, |
| Date of publication, distribution, etc. |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
288 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 282-284) and index. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book examines the role of problem-solving in design and communication, exploring the ways creatives interpret their clients' brief, propose new ideas to familiar problems, rework established brands and reinvent existing products." "It identifies the eighteen generic problems common to all areas of communication then refers to a huge cross-section of different solutions, with over 1,000 images of over 600 separate projects." "It takes international examples of design and advertising, branding and identity, writing and art direction, from throughout the twentieth century to today, illustrating success, as well as failure." "Every chapter concludes with a case study that looks at one individual or agency's particular solutions in greater detail." "In an environment of increasingly sophisticated consumers, sceptical of traditional marketing messages, where identifying the right problem to solve is almost as important as the solution itself, this book provides essential reading for students, professionals and interested observers in all areas of the design and communication industries."--BOOK JACKET. |
| 591 ## - |
|---|
| -- |
How And Why |
| 592 ## - |
|---|
| -- |
13040 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commercial art |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic Design (Typography) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Visual communication |
| Geographic subdivision |
United States. |
