Advertising is dead : long live advertising! / Tom Himpe ; foreword by Will Collin.

By:

Himpe, Tom

Material type: Text

TextPublication details: London : Thames & Hudson, c2006.Description: 224 p. : ill. (chiefly col.) ; 29 cmISBN:

0500513147

Other title:

Long live advertising

Subject(s):

Advertising

Review: "Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise. The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire and ambient. This book is the first to harness them into an integrated communications approach."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	659.1 HIM 2006 (Browse shelf(Opens below))	Available		00018949

Total holds: 0

Formerly CIP. Uk.

"Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise. The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire and ambient. This book is the first to harness them into an integrated communications approach."--BOOK JACKET.

L00280 22/02/07 ART World Of Books

0106 23/02/07