Advertising is dead : (Record no. 12062)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01388nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000006398 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200206143233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100211t2006 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0500513147 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0500513147 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201002111749 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201002111634 |
| Level of effort used to assign classification | VLOAD |
| -- | 201002111424 |
| -- | VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 659.1 HIM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Himpe, Tom. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising is dead : |
| Remainder of title | long live advertising! / |
| Statement of responsibility, etc. | Tom Himpe ; foreword by Will Collin. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Long live advertising. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Thames & Hudson, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Formerly CIP. |
| Institution to which field applies | Uk. |
| 520 1# - SUMMARY, ETC. | |
| Summary, etc. | "Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise. The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire and ambient. This book is the first to harness them into an integrated communications approach."--BOOK JACKET. |
| 591 ## - | |
| -- | L00280 |
| -- | 22/02/07 |
| -- | ART |
| -- | World Of Books |
| 592 ## - | |
| -- | 0106 |
| -- | 23/02/07 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | FCUC Library | 21.00 | 659.1 HIM 2006 | 00018949 | 03/02/2021 | Open Collection |