Cases in advertising and communications management / Stephen A. Greyser.

By:

Greyser, Stephen A

Contributor(s):

Kopp, Robert J

Material type: Text

TextPublication details: Englewood Cliffs : Prentice Hall, c1991.Edition: 3rd ed. / with the collaboration of Robert J. KoppDescription: xvii, 681 p. ; 24 cmISBN:

0131175084

Subject(s):

DDC classification:

659.10722

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	659.1 GRE 1992 (Browse shelf(Opens below))	Available		00006879

Total holds: 0

Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)

Previous							No cover image available	Next
Previous	659.1 CUL 2001 Promotion design that works :	659.1 DYE 1982 Advertising as communication /	659.1 DZA 2001 No-copy advertising.	659.1 GRE 1992 Cases in advertising and communications management /	659.1 GRI 2010 The creative process illustrated (how advertising's big ideas are born) /	659.1 HIM 2006 Advertising is dead :	659.1 HOW 1989 How to plan advertising	Next

The Nottingham Trent University