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Cases in advertising and communications management /

Greyser, Stephen A.

Cases in advertising and communications management / Stephen A. Greyser. - 3rd ed. / with the collaboration of Robert J. Kopp. - Englewood Cliffs : Prentice Hall, c1991. - xvii, 681 p. ; 24 cm.

ISBN: 0131175084

Subjects--Topical Terms:
Advertising--Communication systems--United States--Case studies.
Advertising--Management--United States--Case studies.

Dewey Class. No.: 659.10722

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