Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson.
Material type:
TextPublication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2002.Edition: 2nd edDescription: 350 p. : illISBN: - 0750654074
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.812 GUM 2002 (Browse shelf(Opens below)) | Available | 00018017 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.812 GUM 2002 (Browse shelf(Opens below)) | Available | 00018016 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.812 GUM 2002 (Browse shelf(Opens below)) | Available | 00017971 |
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| 658.812 GUM Total relationship marketing : | 658.812 GUM 2002 Total relationship marketing : | 658.812 GUM 2002 Total relationship marketing : | 658.812 GUM 2002 Total relationship marketing : | 658.812 HAR 2001 Harvard business review on customer relationship management. | 658.812 HAR 2007 Customer service : | 658.812 HAR 2007 Customer service : |
Includes bibliographical references and index.
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