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Total relationship marketing : (Record no. 10619)

MARC details
000 -LEADER
fixed length control field 01173nam a2200289 a 4500
001 - CONTROL NUMBER
control field vtls000008570
003 - CONTROL NUMBER IDENTIFIER
control field MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200206140522.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100211t2002 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750654074
035 ## - SYSTEM CONTROL NUMBER
System control number 0750654074
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201002111753
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201002111545
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201002111433
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201002111433
Level of effort used to assign classification VLOAD
-- 201002111433
-- VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.812 GUM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gummesson, Evert,
Dates associated with a name 1936-
245 10 - TITLE STATEMENT
Title Total relationship marketing :
Remainder of title marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /
Statement of responsibility, etc. Evert Gummesson.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford ;
-- Boston, MA :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent 350 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
591 ## -
-- L00158
-- 03/02/06
-- BUS
-- Ntsc Book Supplies
592 ## -
-- 11035
-- 03/03/06
592 ## -
-- 10992
-- 18/02/06
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship Marketing.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE FCUC Library 195.80   658.812 GUM 2002 00018017 03/02/2021 Open Collection
    Dewey Decimal Classification     Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE FCUC Library 195.80   658.812 GUM 2002 00018016 03/02/2021 Open Collection
    Dewey Decimal Classification     Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE FCUC Library 195.80   658.812 GUM 2002 00017971 03/02/2021 Open Collection