Normal view MARC view ISBD view

Principles of marketing / (Record no. 17801)

MARC details
000 -LEADER
fixed length control field	00964nam a2200277 a 4500
001 - CONTROL NUMBER
control field	vtls000017909
003 - CONTROL NUMBER IDENTIFIER
control field	MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220707150435.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	161102s2016 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781292092485 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1292092483 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201611251343
Level of effort used to assign nonsubject heading access points	norliday
Level of effort used to assign subject headings	201611231153
Level of effort used to assign classification	faridah7
040 ## - CATALOGING SOURCE
Transcribing agency	fcuc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 KOT 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 10 - TITLE STATEMENT
Title	Principles of marketing /
Statement of responsibility, etc.	Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement	16th ed., Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Harlow, Essex :
Name of publisher, distributor, etc.	Pearson,
Date of publication, distribution, etc.	2016.
300 ## - PHYSICAL DESCRIPTION
Extent	731 p. :
Other physical details	col. ill. ;
Dimensions	28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary
Fuller form of name	(Gary M.)
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	https://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/EWZCmvCo0tFMlHsOqVEEINsBfA9wXZZi9xOeWAeltwwZ0g?e=TT5oQL
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Open Collection

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type	Collection code	Current library	Shelving location
		Dewey Decimal Classification			FIRST CITY UNIVERSITY COLLEGE	28/02/2020	1	1	658.8 KOT 2016	00024006	09/05/2022	13/01/2022	28/02/2020	Open Collection
		Dewey Decimal Classification		e-book	FIRST CITY UNIVERSITY COLLEGE	15/10/2020			658.8 KOT 2016	e00303	15/10/2020		15/10/2020	Electronic Book	Online Resources	FIRST CITY UNIVERSITY COLLEGE	FCUC Library