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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 16th ed., Global ed. - Harlow, Essex : Pearson, 2016. - 731 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781292092485 (pbk.) 1292092483 (pbk.)

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 KOT 2016

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