Principles of marketing / Philip Kotler, Gary Armstrong.

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Material type: Text

TextPublication details: Harlow, Essex : Pearson, 2016.Edition: 16th ed., Global edDescription: 731 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds	Course reserves
Electronic Book	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Online Resources	FCUC Library	658.8 KOT 2016 (Browse shelf(Opens below))	e-book		e00303		Diploma in Business Administration
Open Collection		FIRST CITY UNIVERSITY COLLEGE			658.8 KOT 2016 (Browse shelf(Opens below))	Available		00024006		B. of Information Systems (Hons) in Business Management Master in Software Engineering BA (Hons) International Business DIploma in Mass Communication BA (HONS) ENTREPRENEURSHIP Diploma in Business Administration

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Includes bibliographical references and index.