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To analyze the factors influencing cardholders attitudes towards bank credit card usage by applying the Val2 framework and implication for banks marketing strategies based on the Maslow Hierarchy of needs model /

Siew, Jinn Hao

To analyze the factors influencing cardholders attitudes towards bank credit card usage by applying the Val2 framework and implication for banks marketing strategies based on the Maslow Hierarchy of needs model / Siew Jinn Hao. - 2005.

Dewey Class. No.: BA2005-05

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