To analyze the factors influencing cardholders attitudes towards bank credit card usage by applying the Val2 framework and implication for banks marketing strategies based on the Maslow Hierarchy of needs model / Siew Jinn Hao.
Material type:
TextPublication details: 2005.DDC classification: - BA2005-05
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Thesis/Dissertation
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Thesis/Dissertation | Dissertation | BA2005-05 (Browse shelf(Opens below)) | Not for loan | TD2613 |
Total holds: 0