Strategic marketing for nonprofit organizations /
Kotler, Philip.
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c1996. - vii, 632 p. : ill. ; 25 cm.
Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.
Includes bibliographical references and indexes.
0132325470
Nonprofit organizations--Marketing.
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c1996. - vii, 632 p. : ill. ; 25 cm.
Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.
Includes bibliographical references and indexes.
0132325470
Nonprofit organizations--Marketing.