MARC details
000 -LEADER |
fixed length control field |
01353cam a2200349 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls000002253 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-PjKIC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200206152739.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100211s1996 njua b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0132325470 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
0132325470 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201205151225 |
Level of effort used to assign nonsubject heading access points |
norliday |
Level of effort used to assign subject headings |
201002111736 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
201002111624 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
201002111407 |
Level of effort used to assign classification |
VLOAD |
-- |
201002111406 |
-- |
VLOAD |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 KOT |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
245 10 - TITLE STATEMENT |
Title |
Strategic marketing for nonprofit organizations / |
Statement of responsibility, etc. |
Philip Kotler, Alan R. Andreasen. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 0# - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Prentice Hall, |
Date of publication, distribution, etc. |
c1996. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
vii, 632 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
500 ## - GENERAL NOTE |
General note |
Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
592 ## - |
-- |
19905 |
592 ## - |
-- |
19860 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Nonprofit organizations |
General subdivision |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Andreasen, Alan R., |
Dates associated with a name |
1934- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
Title of a work |
Strategic marketing for nonprofit organizations. |