Effective public relations /
Broom, Glen M.
Effective public relations / Cutlip and Center's effective public relations Glen M. Broom. - 10th ed., International ed. - Upper Saddle River, New Jersey : Pearson Prentice Hall, c2009. - 504 p. : ill. ; 27 cm.
Rev. ed. of: Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom. 9th ed. c2006.
Includes bibliographical references and index.
Pt. 1. Concept, Practitioners, Context, and Origins -- Ch. 1. Introduction to Contemporary Public Relations -- Ch. 2. Practitioners of Public Relations -- Ch. 3. Organizational Settings -- Ch. 4. Historical Origins -- Pt. 2. Foundations -- Ch. 5. Professionalism and Ethics -- Ch. 6. Legal Considerations -- Ch. 7. Theoretical Underpinnings: Adjustment and Adaptation -- Ch. 8. Communication and Public Opinion -- Ch. 9. Internal Relations and Employee Communication -- Ch. 10. External Media and Media Relations Pt. 3. Management Proces -- Ch. 11. Step One: Defining Public Relations Problems -- Ch. 12. Step Two: Planning and Programming -- Ch. 13. Step Three: Taking Action and Communicating -- Ch. 14. Step Four: Evaluating the Program -- Pt. 4. The Practice -- Ch. 15. Business and Industry Public Relations -- Ch. 16. Government and Public Affairs -- Ch. 17. Nonprofits, Trade Associations, and Nongovernmental Organizations.
9780138145668 (International ed. : pbk.) 0138145660
Public relations.
659.2
Effective public relations / Cutlip and Center's effective public relations Glen M. Broom. - 10th ed., International ed. - Upper Saddle River, New Jersey : Pearson Prentice Hall, c2009. - 504 p. : ill. ; 27 cm.
Rev. ed. of: Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom. 9th ed. c2006.
Includes bibliographical references and index.
Pt. 1. Concept, Practitioners, Context, and Origins -- Ch. 1. Introduction to Contemporary Public Relations -- Ch. 2. Practitioners of Public Relations -- Ch. 3. Organizational Settings -- Ch. 4. Historical Origins -- Pt. 2. Foundations -- Ch. 5. Professionalism and Ethics -- Ch. 6. Legal Considerations -- Ch. 7. Theoretical Underpinnings: Adjustment and Adaptation -- Ch. 8. Communication and Public Opinion -- Ch. 9. Internal Relations and Employee Communication -- Ch. 10. External Media and Media Relations Pt. 3. Management Proces -- Ch. 11. Step One: Defining Public Relations Problems -- Ch. 12. Step Two: Planning and Programming -- Ch. 13. Step Three: Taking Action and Communicating -- Ch. 14. Step Four: Evaluating the Program -- Pt. 4. The Practice -- Ch. 15. Business and Industry Public Relations -- Ch. 16. Government and Public Affairs -- Ch. 17. Nonprofits, Trade Associations, and Nongovernmental Organizations.
9780138145668 (International ed. : pbk.) 0138145660
Public relations.
659.2