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Effective public relations / Glen M. Broom.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, New Jersey : Pearson Prentice Hall, c2009.Edition: 10th ed., International edDescription: 504 p. : ill. ; 27 cmISBN:
  • 9780138145668 (International ed. : pbk.)
  • 0138145660
Other title:
  • Cutlip and Center's effective public relations
Subject(s): DDC classification:
  • 659.2 22
Incomplete contents:
Pt. 1. Concept, Practitioners, Context, and Origins -- Ch. 1. Introduction to Contemporary Public Relations -- Ch. 2. Practitioners of Public Relations -- Ch. 3. Organizational Settings -- Ch. 4. Historical Origins -- Pt. 2. Foundations -- Ch. 5. Professionalism and Ethics -- Ch. 6. Legal Considerations -- Ch. 7. Theoretical Underpinnings: Adjustment and Adaptation -- Ch. 8. Communication and Public Opinion -- Ch. 9. Internal Relations and Employee Communication -- Ch. 10. External Media and Media Relations
Pt. 3. Management Proces -- Ch. 11. Step One: Defining Public Relations Problems -- Ch. 12. Step Two: Planning and Programming -- Ch. 13. Step Three: Taking Action and Communicating -- Ch. 14. Step Four: Evaluating the Program -- Pt. 4. The Practice -- Ch. 15. Business and Industry Public Relations -- Ch. 16. Government and Public Affairs -- Ch. 17. Nonprofits, Trade Associations, and Nongovernmental Organizations.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 659.2 BRO 2009 (Browse shelf(Opens below)) Available 00022426
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 659.2 BRO 2009 (Browse shelf(Opens below)) Available 00022427
Total holds: 0

Rev. ed. of: Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom. 9th ed. c2006.

Includes bibliographical references and index.

Pt. 1. Concept, Practitioners, Context, and Origins -- Ch. 1. Introduction to Contemporary Public Relations -- Ch. 2. Practitioners of Public Relations -- Ch. 3. Organizational Settings -- Ch. 4. Historical Origins -- Pt. 2. Foundations -- Ch. 5. Professionalism and Ethics -- Ch. 6. Legal Considerations -- Ch. 7. Theoretical Underpinnings: Adjustment and Adaptation -- Ch. 8. Communication and Public Opinion -- Ch. 9. Internal Relations and Employee Communication -- Ch. 10. External Media and Media Relations

Pt. 3. Management Proces -- Ch. 11. Step One: Defining Public Relations Problems -- Ch. 12. Step Two: Planning and Programming -- Ch. 13. Step Three: Taking Action and Communicating -- Ch. 14. Step Four: Evaluating the Program -- Pt. 4. The Practice -- Ch. 15. Business and Industry Public Relations -- Ch. 16. Government and Public Affairs -- Ch. 17. Nonprofits, Trade Associations, and Nongovernmental Organizations.