From cartoon to product branding :
Tan, Woan Shin
From cartoon to product branding : a study to investigate how Mickey Mouse is impacting on young consumers' lifestyle in Asia / by Tan Woan Shin. - 2007. - 31 p. : ill. ; 30 cm.
Located at Red Spot Room.
Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007.
Includes bibliographical references.
ISBN001168
Branding (Marketing).
Cartoons And Caricatures.
Consumer Behavior--Asia.
Marketing--Social Aspects.
658.8342/
From cartoon to product branding : a study to investigate how Mickey Mouse is impacting on young consumers' lifestyle in Asia / by Tan Woan Shin. - 2007. - 31 p. : ill. ; 30 cm.
Located at Red Spot Room.
Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007.
Includes bibliographical references.
ISBN001168
Branding (Marketing).
Cartoons And Caricatures.
Consumer Behavior--Asia.
Marketing--Social Aspects.
658.8342/