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Strategic Brand Licensing : Building Brand Value Through Enduring Partnerships by
  • Longo, Maria Cristina [author.]
  • Canalichio, Pete [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Routledge Taylor & Francis Group, 2024
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 LON 2024.
Lists:

Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World by
  • Mishra, Anubhav [author.]
  • Tata, Sai Vijay [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2024
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.800954 MIS 2024.
Lists:

Design and Strategy A Step-by-Step Guide. by
  • Grimsgaard, Wanda [author]
  • Ohio Library and Information Network
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; New York : Routledge, 2023
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: 745.4 GRI 2023.
Lists:

Strategic management for the hospitality and tourism industry : developing a competitive advantage / Vincent Sabourin, PhD. by
  • Sabourin, Vincent [author.]
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Palm Bay, FL, USA : Apple Academic Press, 2022
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 647.94068 SAB 2022.

A guide for leaders in higher education : core concepts, competencies, and tools / Brent D. Ruben, Richard De Lisi, and Ralph A. Gigliotti ; foreword by Doug Lederman. by
  • Ruben, Brent D [author.]
  • De Lisi, Richard [author.]
  • Gigliotti, Ralph A [author.]
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Sterling, Virginia : Stylus Publishing, LLC, 2017Copyright date: �2017
Availability: No items available.

Popular democracy : the paradox of participation / Gianpaolo Baiocchi and Ernesto Ganuza. by
  • Baiocchi, Gianpaolo, 1971- [author.]
  • Ganuza, Ernesto [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Stanford, California : Stanford University Press, [2017]
Availability: No items available.

Creating competitive advantage : how to be strategically ahead in changing markets / Kevin Uphill. by
  • Uphill, Kevin [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London, United Kingdom ; Philadelphia, PA : Kogan Page Limited, 2016Copyright date: �2016
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Nursing informatics for the advanced practice nurse : patient safety, quality, outcomes, and interprofessionalism / Susan McBride, Mari Tietze, editors. by
  • McBride, Susan, 1957- [editor.]
  • Tietze, Mari [editor.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York, NY : Springer Publishing Company, LLC, [2016]
Availability: No items available.

Greece : economic crises and management / editor, Deborah Caldwell. by
  • Caldwell, Deborah [editor.]
Series: European political, economic, and security issues
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hauppauge, New York : Nova Science Publishers, Inc., [2016]
Availability: No items available.

Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett. by
  • Everett, Lesley [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Philadelphia : Kogan Page, 2016
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Strengths-based recruitment and development : a practical guide to transforming talent management strategy for business results / Sally Bibb. by
  • Bibb, Sally, 1963- [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London, United Kingdom ; Philadelphia, PA : Kogan Page Limited, 2016Copyright date: �2016
Availability: No items available.

Bigger bombs for a brighter tomorrow : the Strategic Air Command and American war plans at the dawn of the atomic age, 1945-1950 / John M. Curatola. by
  • Curatola, John M, 1965- [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2016]
Availability: No items available.

The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas. by
  • Srivastava, Rajendra K [editor.]
  • Thomas, Gregory Metz [editor.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New Delhi, India ; Thousand Oaks, California : SAGE Publications, 2016Copyright date: �2016
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

HRD, OD, and institution building : essays in memory of Udai Pareek / edited by T.V. Rao and Anil K. Khandelwal. by
  • Pareek, Udai Narain, 1925- [honouree.]
  • Venkateswara Rao, T [editor.]
  • Khandelwal, Anil K [editor.]
Material type: Text Text; Format: available online remote festschrift ; Literary form: Not fiction
Publisher: Thousand Oaks : SAGE Publications India Pvt Ltd., 2016
Availability: No items available.

Studies of discourse and governmentality : new perspectives and methods / edited by Paul McIlvenny, Julia Zhukova Klausen, Laura Bang Lindegaard, Aalborg University. by
  • McIlvenny, Paul [editor.]
  • Klausen, Julia Zhukova [editor.]
  • Lindegaard, Laura Bang, 1980- [editor.]
Series: Discourse approaches to politics, society and culture ; 66
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Amsterdam : John Benjamins Publishing Company, [2016]
Availability: No items available.

Principles and practice of business continuity : tools and techniques / Jim Burtles, KLJ, MMLJ, Hon FBCI, Kristen Noakes-Fry, ABCI, editor. by
  • Burtles, Jim, 1935- [author.]
  • Noakes-Fry, Kristen [editor.]
Series: Business Continuity Management
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Brookfield, Connecticut, USA : Rothstein Publishing, a division of Rothstein Associates Inc., [2016]Copyright date: �2016
Availability: No items available.

Hitler's soldiers : the German army in the Third Reich / Ben H. Shepherd. by
  • Shepherd, Ben (Ben H.)
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New Haven : Yale University Press, 2016
Availability: No items available.

Managing a Canadian healthcare strategy / edited by A. Scott Carson and Kim Richard Nossal. by
  • Carson, A. Scott [editor.]
  • Nossal, Kim Richard [editor.]
  • Queen's University (Kingston, Ont.). School of Policy Studies [issuing body.]
Series: Queen's policy studies
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Kingston, Ontario : Montreal ; Kingston ; London ; Ithaca : School of Policy Studies, Queen's University ; McGill-Queen's University Press, 2016
Availability: No items available.

New Brunswick, New Jersey : the decline and revitalization of urban America / David Listokin, Dorothea Berkhout, and James W. Hughes. by
  • Listokin, David [author.]
  • Berkhout, Dorothea, 1950- [author.]
  • Hughes, James W [author.]
Series: Rivergate regionals
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New Brunswick : Rutgers University Press, [2016]Copyright date: �2016
Availability: No items available.

Fundamentals of information risk management auditing : an introduction for managers and auditors / Christopher Wright. by
  • Wright, Christopher (Accountant) [author.]
Series: Fundamentals of educational planning
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Ely, Cambridgeshire, United Kingdom : IT Governance Publishing, 2016
Availability: No items available.

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