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B2B relationship marketing management in trade fair activity / by Dariusz Siemieniako and Marcin G�ebarowski. by
  • Siemieniako, Dariusz [author.]
  • G�ebarowski, Marcin [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing, 2016Copyright date: �2016
Other title:
  • B two B relationship marketing management in trade fair activity
Availability: No items available.

The Librarian's nitty-gritty guide to content marketing / Laura Solomon. by
  • Solomon, Laura, 1967- [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chicago : ALA Editions, An imprint of the American Library Association, 2016
Other title:
  • Content marketing
Availability: No items available.

On purpose : delivering a branded customer experience people love / Shaun Smith, Andy Milligan. by
  • Smith, Shaun [author.]
  • Milligan, Andy [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015
Availability: No items available.

Relationship marketing : exploring relationship strategies in marketing / John Egan. by
  • Egan, John, 1952-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times/Prentice Hall, 2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.812 EGA 2004.

Relationship Marketing Management by
  • Little, Ed
  • Marandi, Ebi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London South-Western/Cengage Learning 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.812 LIT 2003.

Festive : the art and design of promotional mailing /​ [author/​editor Scott Witham]. by
  • Witham, Scott
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mies : RotoVision, c2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.67 WIT 2002.

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson. by
  • Gummesson, Evert, 1936-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.812 GUM 2002, ...

Relationship marketing : exploring relational strategies in marketing / John Egan. by
  • Egan,John
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times/Prentice Hall., 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.812 EGA 2001.

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm / Evert Gummesson. by
  • Gummesson, Evert, 1936-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Butterworth-Heinemann, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.812 GUM.

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