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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith. by
  • Chaffey, Dave, 1963- [author.]
  • Smith, P. R. (Paul Russell), 1957- [author.]
Edition: Sixth edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; New York : Routledge, 2023
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8/72 CHA 2023.
Lists:

Strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick. by
  • Chaffey, Dave, 1963- [author.]
  • Chadwick, Fiona [author.]
Edition: Eighth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, NJ : Pearson, [2022]
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8/72 CHA 2022.
Lists:

Digital marketing / strategy, implementation and practice Dave Chaffey, Fiona Ellis-Chadwick. by
  • Chaffey, Dave, 1963- [author.]
  • Ellis-Chadwick, Fiona [author.]
Edition: Seventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow, England ; New York : Pearson, [2019]
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

Social media marketing /​ Tracy L. Tuten &​ Michael R. Solomon. by
  • Tuten, Tracy L
  • Solomon, Michael R
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Los Angeles : Sage, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872223 TUT 2018.

E-commerce 2019 : business. technology. society / Kenneth C. Laudon, Carol Guercio Traver. by
  • Laudon, Kenneth C, 1944- [author.]
  • Traver, Carol Guercio [author.]
Edition: Fifteenth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken : Pearson, [2019]
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 LAU 2019.

Electronic commerce /​ Gary P. Schneider. by
  • Schneider, Gary P
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Boston, MA. Cengage Learning, 2017
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 SCH 2017.

Social selling : techniques to influence buyers and changemakers / Tim Hughes and Matt Reynolds. by
  • Hughes, Tim, 1965- [author.]
  • Reynolds, Matt, 1974- [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2016Copyright date: �2016
Availability: No items available.

The Librarian's nitty-gritty guide to content marketing / Laura Solomon. by
  • Solomon, Laura, 1967- [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chicago : ALA Editions, An imprint of the American Library Association, 2016
Other title:
  • Content marketing
Availability: No items available.

Digital selling : how to use social media and the web to generate leads and sell more / Grant Leboff. by
  • Leboff, Grant [author.]
Edition: 1st edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Philadelphia, PA : Kogan Page, 2016
Availability: No items available.

E-commerce 2023-2024 : business. technology. society. / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc. by
  • Laudon, Kenneth C, 1944- [author.]
  • Traver, Carol Guercio [author.]
Edition: Eighteenth edition Global edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, 2024
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: Checked out (1).
Lists:

Ctrl alt delete : reboot your business. reboot your life. your future depends on it / ​ Mitch Joel. by
  • Joel, Mitch
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Business Plus, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 JOE 2013.

E-marketing / Judy Strauss, Raymond Frost. by
  • Strauss, Judy
  • Frost, Raymond, 1960-
Edition: 6th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 STR 2012.

Fashion promotion : building a brand through marketing and communication / Gwyneth Moore. by
  • Moore, Gwyneth
Series: Basics fashion management ; 02
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne : AVA Publishing, 2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 687.0688 MOO 2012.

E-business / Gary P. Schneider. by
  • Schneider, Gary P, 1952-
Edition: 9th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Course Technology, Cengage Learning, c2011
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 SCH 2011.

The internet case study book /​ ed. Rob Ford, Julius Wiedemann. by
  • Ford, Rob
  • Wiedemann, Julius
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Koln : Taschen, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 006.7 INT.

e-Commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
  • Laudon, Kenneth C, 1944-
  • Traver, Carol Guercio
Edition: 6th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey : Prentice Hall, 2010
Other title:
  • e-Commerce 2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 LAU 2010.

The Study Of Internet Marketing In Malaysia Tourism Industry by
  • Shing, Shim Yei
Series: School Of Business
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Petaling Jaya, Selangor KBU International College 2009
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: BA2009-27.

A critical analysis of consumer's attitude and behaviour towards online advertisement in Malaysia / Tay Siok Yee. by
  • Tay, Siok Yee
  • KBU International College. School of Business, Hospitality & Tourism Management
  • Anglia Ruskin University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Ashcroft International Business School, Anglia Ruskin University, UK, 2008.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: BA2009-01.

E-marketing / Judy Strauss, Raymond Frost. by
  • Strauss, Judy
  • Frost, Raymond, 1960-
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 STR 2009.

Internet marketing : strategy, implementation and practice / David Chaffey ... [et al.]. by
  • Chaffey, Dave, 1963-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times Prentice Hall, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 INT 2009.

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