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Consumer Behavior: Building Marketing Strategy. International Student Edition

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw Hill LLC, [2024]Copyright date: ©2024Edition: 15th ed., International Student edDescription: xxiii, 824 pages : color illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781266114762
  • 1266114769
Subject(s): DDC classification:
  • 658.8/342 MOT 2024 23/eng/20231120
LOC classification:
  • HF5415.33.U6 M68 2024
Contents:
Consumer Behavior and Marketing Strategy -- Cross-Cultural Variations in Consumer Behavior -- The Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification -- The Changing American Society: Subcultures -- The American Society: Families and Households -- Group Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational Influences -- Consumer Decision Process and Problem Recognition -- Information Search -- Alternative Evaluation and Selection -- Outlet Selection and Purchase -- Post Purchase Processes, Customer Satisfaction, and Customer Commitment -- Organizational Buyer Behavior -- Marketing Regulation and Consumer Behavior.
List(s) this item appears in: New Book 2025
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8342 MOT 2024 (Browse shelf(Opens below)) Available 00025229
Total holds: 0

Includes bibliographical references and indexes.

Consumer Behavior and Marketing Strategy -- Cross-Cultural Variations in Consumer Behavior -- The Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification -- The Changing American Society: Subcultures -- The American Society: Families and Households -- Group Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational Influences -- Consumer Decision Process and Problem Recognition -- Information Search -- Alternative Evaluation and Selection -- Outlet Selection and Purchase -- Post Purchase Processes, Customer Satisfaction, and Customer Commitment -- Organizational Buyer Behavior -- Marketing Regulation and Consumer Behavior.