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Mothersbaugh, David L.,

Consumer Behavior: Building Marketing Strategy. International Student Edition - 15th ed., International Student ed. - xxiii, 824 pages : color illustrations ; 26 cm

Includes bibliographical references and indexes.

Consumer Behavior and Marketing Strategy -- Cross-Cultural Variations in Consumer Behavior -- The Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification -- The Changing American Society: Subcultures -- The American Society: Families and Households -- Group Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational Influences -- Consumer Decision Process and Problem Recognition -- Information Search -- Alternative Evaluation and Selection -- Outlet Selection and Purchase -- Post Purchase Processes, Customer Satisfaction, and Customer Commitment -- Organizational Buyer Behavior -- Marketing Regulation and Consumer Behavior.

ISBN: 9781266114762 1266114769

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumers--United States.
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--Case studies.--United States
Consommateurs--Comportement--États-Unis.
Études de marché--États-Unis.
Consumer behavior.
Market surveys.

Subjects--Geographic Terms:
United States.

LC Class. No.: HF5415.33.U6 / M68 2024

Dewey Class. No.: 658.8/342 MOT 2024