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		Direct marketing : a step-by-step guide to effective planning and targeting / Roddy Mullin. by Mullin, Roddy Series: Marketing in action series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2002 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.872 MUL 2002, ... Place hold Add to cart (remove)
		Branding : a practical guide to planning your strategy / Geoffrey Randall. by Randall, Geoffrey Series: Marketing in action series Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2001 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 RAN 2000. Place hold Add to cart (remove)
		Creative marketing communications : a practical guide to planning, skills and techniques / Daniel L. Yadin. by Yadin, Daniel L Yadin, Daniel L. Creative marketing communications : a guide to planning, skills and techniques Series: Marketing in action series Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2001 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 YAD 2001. Place hold Add to cart (remove)
		A guide to Web marketing : successful promotion on the Net / Judy Davis. by Davis, Judy Series: Marketing in action series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page in association with Marketing, 2000 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 DAV 2000. Place hold Add to cart (remove)
		Marketing a service for profit : a practical guide to key service marketing concepts / Greg Clarke. by Clarke, Greg Series: Marketing in action series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Dover, N.H. : Kogan Page, 2000 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 CLA 2000. Place hold Add to cart (remove)

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