Direct marketing : a step-by-step guide to effective planning and targeting / Roddy Mullin.
Material type:
TextSeries: Marketing in action seriesPublication details: London : Kogan Page, 2002.Description: xii, 180 p. ; 24 cmISBN: - 0749436778
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.872 MUL 2002 (Browse shelf(Opens below)) | Available | 00017789 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.872 MUL 2002 (Browse shelf(Opens below)) | Available | 00014982 |
"In association with Marketing"-T.p.
"Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area." "In Direct Marketing, Roddy Mullin outlines the reasons for the rise of this communication medium and explores the scale and scope of direct marketing, the role of technology and the changing needs and demands of customers. The book also provides all the information necessary to put together a direct marketing campaign."--BOOK JACKET.
L00129 12/10/05 BUS Globe Enterprise
23/05/03 BUS Globe Enterprise
013333 07/11/05
010302 07/11/05