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Strategic marketing management 1999-2000 : planning and control, analysis and decision / Paul Fifield and Colin Gilligan. by
  • Fifield, Paul
  • Gilligan, Colin
  • Chartered Institute of Marketing
Series: The official CIM workbook | CIM workbook series. Marketing.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 FIF 1999.

International marketing strategy 1999-2000 / Paul Fifield and Keith Lewis. by
  • Fifield, Paul
  • Lewis, Keith
  • Chartered Institute of Marketing
Series: The official CIM workbook | CIM workbook series. Marketing.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 FIF.

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