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100 visual ideas, 1000 great ads /​ Joe La Pompe.

By: Material type: TextTextLanguage: English, French Publication details: Luxembourg : Maison Moderne, 2012.Description: 224 p. : ill. (chiefly col.), portraits (chiefly col.) ; 31 cmISBN:
  • 9783899554625 (hbk.)
Other title:
  • One hundred visual ideas, one thousand great advertisements
Subject(s): DDC classification:
  • 741.67 23
Summary: The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 741.67 LAP 2012 (Browse shelf(Opens below)) Available 00023101
Total holds: 0

Includes index.

The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.

Text in English and French.