MARC details
| 000 -LEADER |
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| fixed length control field |
01484nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls000017129 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200206153451.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140218s2012 lu ac 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783899554625 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201405230925 |
| Level of effort used to assign nonsubject heading access points |
norliday |
| Level of effort used to assign subject headings |
201404111104 |
| Level of effort used to assign classification |
faridah7 |
| -- |
201402180925 |
| -- |
faridah7 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| -- |
fre |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.67 |
| Edition number |
23 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
741.67 LAP |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
La Pompe, Joe. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
100 visual ideas, 1000 great ads / |
| Statement of responsibility, etc. |
Joe La Pompe. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
One hundred visual ideas, one thousand great advertisements |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Luxembourg : |
| Name of publisher, distributor, etc. |
Maison Moderne, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
224 p. : |
| Other physical details |
ill. (chiefly col.), portraits (chiefly col.) ; |
| Dimensions |
31 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English and French. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commercial art |
| General subdivision |
Themes, motives. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns. |
