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Integrated marketing communications : the holistic approach / Tony Yeshin. by
  • Yeshin, Tony
  • Chartered Institute of Marketing
Series: The CIM student workbook series. Marketing. | The marketing series. Student.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann published in association with the Chartered Institute of Marketing, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 YES 1998.

International marketing / Stanley J. Paliwoda, Michael J. Thomas. by
  • Paliwoda, Stanley J
  • Thomas, Michael J
  • Chartered Institute of Marketing
Series: The Marketing series
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, published on behalf of the Chartered Institute of Marketing, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.84 PAL 1998, ...

Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by
  • Wilson, R. M. S. (Richard Malcolm Sano)
  • Gilligan, Colin
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Student.
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 WIL 1997, ...

Effective sales management / John Strafford and Colin Grant. by
  • Strafford, John
  • Grant, Colin (F. Colin)
Series: Marketing series (London, England)
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.81 STR 1993.

International marketing. / / Stanley J. Paliwoda. by
  • Paliwoda, Stanley J
Series: The Marketing series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : : Butterworth-Heinemann, 1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 PAL 1993.

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