Humankind / Tom Bernardin + Mark Tutssel.

By:

Bernardin, Tom

Contributor(s):

Tutssel, Mark

Material type: Text

TextPublication details: New York : PowerHouse, 2010.Description: 244 p. : col. ill. ; 25 cmISBN:

9781576875490 (hbk.)
1576875490 (hbk.)

Subject(s):

DDC classification:

659.1019 22

Summary: "HumanKind is not about advertising or brand propositions or selling products, but a story about people, purpose, and changing behavior. It's a look at marketing that serves true human needs and not the other way around. Humankind - the approach and this book - invites you into the world of Leo Burnett; a behind-the-scenes look at a global creative network that believes modern-day communication needs to be rooted in fundamental human need. HumanKind puts laser sharp focus on the infinite power of imagination and its ability to change the way people think, feel, and ultimately, behave."--Forward.

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	659.1019 BER (Browse shelf(Opens below))	Available		00021770

Total holds: 0

Includes index.

"HumanKind is not about advertising or brand propositions or selling products, but a story about people, purpose, and changing behavior. It's a look at marketing that serves true human needs and not the other way around. Humankind - the approach and this book - invites you into the world of Leo Burnett; a behind-the-scenes look at a global creative network that believes modern-day communication needs to be rooted in fundamental human need. HumanKind puts laser sharp focus on the infinite power of imagination and its ability to change the way people think, feel, and ultimately, behave."--Forward.