Humankind /
Bernardin, Tom.
Humankind / Tom Bernardin + Mark Tutssel. - New York : PowerHouse, 2010. - 244 p. : col. ill. ; 25 cm.
Includes index.
"HumanKind is not about advertising or brand propositions or selling products, but a story about people, purpose, and changing behavior. It's a look at marketing that serves true human needs and not the other way around. Humankind - the approach and this book - invites you into the world of Leo Burnett; a behind-the-scenes look at a global creative network that believes modern-day communication needs to be rooted in fundamental human need. HumanKind puts laser sharp focus on the infinite power of imagination and its ability to change the way people think, feel, and ultimately, behave."--Forward.
9781576875490 (hbk.) 1576875490 (hbk.)
Leo Burnett Company.
Marketing--Psychology aspects.
659.1019
Humankind / Tom Bernardin + Mark Tutssel. - New York : PowerHouse, 2010. - 244 p. : col. ill. ; 25 cm.
Includes index.
"HumanKind is not about advertising or brand propositions or selling products, but a story about people, purpose, and changing behavior. It's a look at marketing that serves true human needs and not the other way around. Humankind - the approach and this book - invites you into the world of Leo Burnett; a behind-the-scenes look at a global creative network that believes modern-day communication needs to be rooted in fundamental human need. HumanKind puts laser sharp focus on the infinite power of imagination and its ability to change the way people think, feel, and ultimately, behave."--Forward.
9781576875490 (hbk.) 1576875490 (hbk.)
Leo Burnett Company.
Marketing--Psychology aspects.
659.1019