The Financial Times marketing casebook / Levela Rickard and Kit Jackson.

By:

Rickard, Levela

Contributor(s):

Jackson, Kit

Material type: Text

TextPublication details: Harlow, England : Financial Times Prentice Hall, 2000.Edition: 2nd edDescription: viii, 171 p. : ill. ; 25 cmISBN:

0273638963

Subject(s):

Marketing -- Case studies

Review: "This book is for use across the full range of marketing texts available from Financial Times/Prentice Hall. Examples of cases covered include: Teletubbies, Dixons, Nintendo, Heinz, Apple, Renault, Coca-cola and many more." "In addition an instructor's manual, available free to adopting lecturers, shows how the cases can be used within a course."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.8 RIC 2000 (Browse shelf(Opens below))	Available		00014523

Total holds: 0

"This book is for use across the full range of marketing texts available from Financial Times/Prentice Hall. Examples of cases covered include: Teletubbies, Dixons, Nintendo, Heinz, Apple, Renault, Coca-cola and many more." "In addition an instructor's manual, available free to adopting lecturers, shows how the cases can be used within a course."--BOOK JACKET.

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