The Financial Times marketing casebook / (Record no. 2680)
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| 000 -LEADER | |
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| fixed length control field | 01126nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000004237 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200206113919.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100211t2000 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273638963 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0273638963 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201002111742 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201002111555 |
| Level of effort used to assign classification | VLOAD |
| -- | 201002111415 |
| -- | VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 RIC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rickard, Levela. |
| 245 14 - TITLE STATEMENT | |
| Title | The Financial Times marketing casebook / |
| Statement of responsibility, etc. | Levela Rickard and Kit Jackson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England : |
| Name of publisher, distributor, etc. | Financial Times Prentice Hall, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 171 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 520 1# - SUMMARY, ETC. | |
| Summary, etc. | "This book is for use across the full range of marketing texts available from Financial Times/Prentice Hall. Examples of cases covered include: Teletubbies, Dixons, Nintendo, Heinz, Apple, Renault, Coca-cola and many more." "In addition an instructor's manual, available free to adopting lecturers, shows how the cases can be used within a course."--BOOK JACKET. |
| 592 ## - | |
| -- | 10051 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jackson, Kit. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | FCUC Library | 147.00 | 658.8 RIC 2000 | 00014523 | 03/02/2021 | Open Collection |