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Market-led strategic change : transforming the process of going to market / Nigel F. Piercy. by
  • Piercy, Nigel
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 PIE 2009, ...

Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 CRA 2009.

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. by
  • Hooley, Graham J
  • Piercy, Nigel
  • Nicolaud, Brigitte
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : FT Prentice Hall, 2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 HOO 2008.

Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Mcgraw-Hill, 2006
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 CRA 2006, ...

Strategic marketing / David W. Cravens, Nigel Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Mcgraw-Hill, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 CRA 2003.

Market-Led Strategic Change by
  • Piercy, Nigel
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth Heinemann 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 PIE 2000.

Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. by
  • Hooley, Graham J
  • Piercy, Nigel
  • Saunders, John A, 1946-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Prentice Hall, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 HOO 1998, ...

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