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Consumer Behavior And Marketing Strategy by
  • Peter,J.Paul
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8342 PET 1999, ...

Marketing management : knowledge and skills /​ J. Paul Peter, James H. Donnelly, Jr. by
  • Peter, J. Paul
  • Donnelly, James H
Series: Irwin/​McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/​McGraw-Hill, c1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 DON 1998, ...

Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by
  • Churchill, Gilbert A
  • Peter, J. Paul
Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/Mcgraw Hill, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 CHU.

A Preface To Marketing Management by
  • Peter,J Paul
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill 1997
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 PET 1997, ...

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