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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A. (Robert Allen), 1944-
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 KER 2010.

Marketing / Roger Kerin A.... [et al.]. by
  • Kerin, Roger A
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed., Intl' ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 MAR 2006, ...

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A. (Robert Allen), 1944-
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 KER 2004, ...

Strategic marketing problems : cases and comments / Roger A Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A. (Robert Allen), 1944-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Allyn and Bacon, 1987
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 KER 1987, ...

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