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Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown..

By: Contributor(s): Material type: TextTextPublication details: London : International Thomson Business Press, 1998.Edition: 2nd edDescription: 286 p. : illISBN:
  • 9781861523716
Subject(s): Review: "Consumer Psychology for Marketing offers a comprehensive, sophisticated treatment of consumer psychology. It tackles the subject directly from the viewpoint of marketing management, placing emphasis on market segmentation, product positioning and new product development." "The authors bring the first edition fully up-to-date to include the latest research findings for marketing decision-making. The text covers a wide range of material on the theme of personality and new product purchase, and includes an update on repeat-buying influences and the effects of the environment on influencing consumer choice."--BOOK JACKET.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8342 FOX 1998 (Browse shelf(Opens below)) Available 00021058
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8342 FOX 1998 (Browse shelf(Opens below)) Available 00021057
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8342 FOX 1998 (Browse shelf(Opens below)) Available 00020644
Total holds: 0

"Consumer Psychology for Marketing offers a comprehensive, sophisticated treatment of consumer psychology. It tackles the subject directly from the viewpoint of marketing management, placing emphasis on market segmentation, product positioning and new product development." "The authors bring the first edition fully up-to-date to include the latest research findings for marketing decision-making. The text covers a wide range of material on the theme of personality and new product purchase, and includes an update on repeat-buying influences and the effects of the environment on influencing consumer choice."--BOOK JACKET.

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