MARC details
| 000 -LEADER |
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| fixed length control field |
01791nam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls000012973 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200206150616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100211t1998 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781861523716 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
9781861523716 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201002111802 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201002111640 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201002111451 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201002111451 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201002111451 |
| -- |
VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8342 FOX |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Foxall, Gordon. |
| 245 10 - TITLE STATEMENT |
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| Title |
Consumer psychology for marketing / |
| Statement of responsibility, etc. |
Gordon Foxall, Ronald Goldsmith, Stephen Brown.. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
International Thomson Business Press, |
| Date of publication, distribution, etc. |
1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
286 p. : |
| Other physical details |
ill. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Consumer Psychology for Marketing offers a comprehensive, sophisticated treatment of consumer psychology. It tackles the subject directly from the viewpoint of marketing management, placing emphasis on market segmentation, product positioning and new product development." "The authors bring the first edition fully up-to-date to include the latest research findings for marketing decision-making. The text covers a wide range of material on the theme of personality and new product purchase, and includes an update on repeat-buying influences and the effects of the environment on influencing consumer choice."--BOOK JACKET. |
| 591 ## - |
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| -- |
L00573 |
| -- |
03/10/09 |
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BUS |
| -- |
Ntsc Book Supplies |
| 591 ## - |
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| -- |
L00517 |
| -- |
08/01/09 |
| -- |
BUS |
| -- |
University Book Store |
| 592 ## - |
|---|
| -- |
15096 |
| -- |
12/11/09 |
| 592 ## - |
|---|
| -- |
SJY/004147 |
| -- |
05/03/09 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Psychological aspects. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Goldsmith, Ronald Earl. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Stephen. |