The graphic designer's guide to creative marketing : finding and keeping your best clients / Linda Cooper Bowen.

By:

Bowen, Linda Cooper

Material type: Text

TextPublication details: New York : John Wiley, 1999.Description: 194 p. : ill. (some col.)ISBN:

0471293148

Subject(s):

Commercial art -- United States -- Marketing

Review: "The purpose of this book is twofold: to help you develop a solid understanding of all aspects of marketing graphic design services, and to equip you with the necessary tools you can immediately put to work in your own business. Written by Linda Cooper Bowen, a former graphic designer and successful design marketing consultant with nearly two decades in the business, The Graphic Designer's Guide to Creative Marketing is based on her own experiences as well as those of many outstanding design professionals and their clients who share candid comments, tips, and insights."--BOOK JACKET. "No matter what your level of experience - student or working professional, in-house, freelance, or small studio - The Graphic Designer's Guide to Creative Marketing is a valuable professional resource you won't want to be without."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	741.60688 BOW 1999 (Browse shelf(Opens below))	Available		00016811

Total holds: 0

Includes index.

"The purpose of this book is twofold: to help you develop a solid understanding of all aspects of marketing graphic design services, and to equip you with the necessary tools you can immediately put to work in your own business. Written by Linda Cooper Bowen, a former graphic designer and successful design marketing consultant with nearly two decades in the business, The Graphic Designer's Guide to Creative Marketing is based on her own experiences as well as those of many outstanding design professionals and their clients who share candid comments, tips, and insights."--BOOK JACKET. "No matter what your level of experience - student or working professional, in-house, freelance, or small studio - The Graphic Designer's Guide to Creative Marketing is a valuable professional resource you won't want to be without."--BOOK JACKET.

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