The graphic designer's guide to creative marketing :
Bowen, Linda Cooper.
The graphic designer's guide to creative marketing : finding and keeping your best clients / Linda Cooper Bowen. - New York : John Wiley, 1999. - 194 p. : ill. (some col.).
Includes index.
"The purpose of this book is twofold: to help you develop a solid understanding of all aspects of marketing graphic design services, and to equip you with the necessary tools you can immediately put to work in your own business. Written by Linda Cooper Bowen, a former graphic designer and successful design marketing consultant with nearly two decades in the business, The Graphic Designer's Guide to Creative Marketing is based on her own experiences as well as those of many outstanding design professionals and their clients who share candid comments, tips, and insights."--BOOK JACKET. "No matter what your level of experience - student or working professional, in-house, freelance, or small studio - The Graphic Designer's Guide to Creative Marketing is a valuable professional resource you won't want to be without."--BOOK JACKET.
0471293148
Commercial art--Marketing.--United States
The graphic designer's guide to creative marketing : finding and keeping your best clients / Linda Cooper Bowen. - New York : John Wiley, 1999. - 194 p. : ill. (some col.).
Includes index.
"The purpose of this book is twofold: to help you develop a solid understanding of all aspects of marketing graphic design services, and to equip you with the necessary tools you can immediately put to work in your own business. Written by Linda Cooper Bowen, a former graphic designer and successful design marketing consultant with nearly two decades in the business, The Graphic Designer's Guide to Creative Marketing is based on her own experiences as well as those of many outstanding design professionals and their clients who share candid comments, tips, and insights."--BOOK JACKET. "No matter what your level of experience - student or working professional, in-house, freelance, or small studio - The Graphic Designer's Guide to Creative Marketing is a valuable professional resource you won't want to be without."--BOOK JACKET.
0471293148
Commercial art--Marketing.--United States