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		How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. by Bergh, Joeri van den, 1971- [author.] Behrer, Mattias [author.] Maeseneire, Patrick De Edition: 3rd edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2016 Online access: Click here to access online Availability: No items available. Add to cart (remove)
		Marketing communications : cornerstones, instruments, and applications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. by Pelsmacker, Patrick de, 1957- Geuens, Maggie, 1969- Bergh, Joeri van den, 1971- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Financial Times Prentice Hall, 2001 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 PEL 2001. Place hold Add to cart (remove)

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