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"Celebrity endorsement in Malaysia". How do the famous faces become an effective marketing tool? / by Audrey Hannah Fernandez.

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Material type: Text

TextPublication details: 2007.Description: p. : ill. ; 30 cmISBN:

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Dissertation note: Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Thesis/Dissertation	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Thesis/Dissertation	Dissertation	GD2007-02 (Browse shelf(Opens below))	Not for loan		TD000094

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Located at Red Spot Room.

Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007.

Includes bibliographical references.

KBU International College. School of Design.