"Celebrity endorsement in Malaysia".
Audrey Hannah Fernandez.
"Celebrity endorsement in Malaysia". How do the famous faces become an effective marketing tool? / by Audrey Hannah Fernandez. - 2007. - p. : ill. ; 30 cm.
Located at Red Spot Room.
Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007.
Includes bibliographical references.
ISBN001166
Celebrities--Malaysia.
Endorsements in advertising.
Marketing.
659.1/
"Celebrity endorsement in Malaysia". How do the famous faces become an effective marketing tool? / by Audrey Hannah Fernandez. - 2007. - p. : ill. ; 30 cm.
Located at Red Spot Room.
Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007.
Includes bibliographical references.
ISBN001166
Celebrities--Malaysia.
Endorsements in advertising.
Marketing.
659.1/