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Advertising and IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.

Contributor(s): Publication details: Harlow : Pearson, c2019.Edition: Eleventh editionDescription: 664 pages : color illustrations ; 28 cmISBN:
  • 9781292262062
Subject(s): DDC classification:
  • 659.1 ADV
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 659.1 ADV 2019 (Browse shelf(Opens below)) Available 00024678
Total holds: 0

Including index.