Advertising and IMC : (Record no. 18277)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00843 a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | fcuc |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200619150810.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200619b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292262062 |
| Qualifying information | Paperback |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | fcuc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 ADV |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and IMC : |
| Remainder of title | principles & practice / |
| Statement of responsibility, etc. | Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eleventh edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 664 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Including index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 209 |
| Topical term or geographic name entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 210 |
| Topical term or geographic name entry element | Communication in marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 211 |
| Personal name | Moriarty, Sandra E. |
| Relator term | author. |
| Fuller form of name | (Sandra Ernst) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 212 |
| Personal name | Mitchell, Nancy |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 213 |
| Personal name | Wood, Charles |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 214 |
| Personal name | Wells, William |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Open Collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | FCUC Library | 18/06/2020 | IBS | 83.16 | 2 | 1 | 659.1 ADV 2019 | 00024678 | 24/06/2021 | 11/05/2021 | 19/06/2020 | Open Collection |