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		Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson. by Gummesson, Evert, 1936- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2002 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.812 GUM 2002, ... Place hold Add to cart (remove)
		Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm / Evert Gummesson. by Gummesson, Evert, 1936- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Butterworth-Heinemann, 1999 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.812 GUM. Place hold Add to cart (remove)

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