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Program applicants as a comparison group in evaluating training programs : theory and a test / Stephen H. Bell [and others]. by
  • Bell, Stephen H
  • W.E. Upjohn Institute for Employment Research
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Kalamazoo, Mich. : W.E. Upjohn Institute for Employment Research, 1995
Availability: No items available.

Program applicants as a comparison group in evaluating training programs : theory and a test / Stephen H. Bell [and others]. by
  • Bell, Stephen H
  • W.E. Upjohn Institute for Employment Research
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Kalamazoo, Mich. : W.E. Upjohn Institute for Employment Research, 1995
Availability: No items available.

Administrative assistant's & secretary's handbook / J. Stroman & K. Wilson ; edited by Susan Heyboer O'Keefe. by
  • Stroman, James
  • Wilson, K. (Kevin), 1958-
  • O'Keefe, Susan Heyboer
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, �1995
Other title:
  • Administrative assistant's and secretary's handbook
Availability: No items available.

Administrative assistant's & secretary's handbook / J. Stroman & K. Wilson ; edited by Susan Heyboer O'Keefe. by
  • Stroman, James
  • Wilson, K. (Kevin), 1958-
  • O'Keefe, Susan Heyboer
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, �1995
Other title:
  • Administrative assistant's and secretary's handbook
Availability: No items available.

Managing customer value : creating quality and service that customers can see / Bradley T. Gale with Robert Chapman Wood. by
  • Gale, Bradley T
  • Wood, Robert Chapman
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.812 GAL 1994.

Sales management : concepts, practices, and cases /​ Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing. by
  • Johnson, Eugene M
  • Scheuing, Eberhard E. (Eberhard Eugen), 1939-
  • Kurtz, David L
Series: Marketing and advertising series
Edition: 2nd ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Singapore : McGraw-Hill, 1994
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.81 JOH 1994, ...

Eureka! : the entrepreneurial inventor's guide to developing, protecting, and profiting from your ideas / Robert J. Gold. by
  • Gold, Robert J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1994
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.421 GOL 1994.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1994
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8342 SCH 1994.

Applications in basic marketing : clippings from the popular business press 1994 / E. Jerome McCarthy and William D. Perreault. by
  • McCarthy, E. Jerome (Edmund Jerome)
  • Perreault, William D
Edition: 1994-1995 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, c1994
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 MCC 1994.

Promotional strategy : : managing the marketing communications process / / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
  • Engel, James F
  • Warshaw, Martin R
  • Kinnear, Thomas C, , 1943-
Series: Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : : Irwin, , c1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.82 PRO 1994, ...

Business-to-business direct marketing : : proven direct response methods to generate more leads and sales / / Robert W. Bly. by
  • Bly, Robert W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : : NTC Business Books, , c1993 (1994 printing)
Other title:
  • Business to business direct marketing.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 BLY 1993.

Marketing communications : an integrated approach / P.R. Smith. by
  • Smith, P. R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : : Kogan Page, 1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 SMI 1993.

Compact disc : packaging & graphics 2 / editor, Glen Christensen]. by
  • Christensen, Glen
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Rockport, Mass. : Rockport, c1994
Other title:
  • Compact disc : packaging and graphics 2
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.69 COM 1994.

Doing business in the new Vietnam / Christopher Engholm. by
  • Engholm, Christopher
Series: Prentice Hall's emerging world market series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 650.09597 ENG.

Strategic database marketing / Rob Jackson, Paul Wang ; foreword by Don E. Schultz. by
  • Jackson, Rob
  • Wang, Paul
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1994
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 JAC 1994.

Developing, implementing & managing an effective marketing plan / / Hal Goetsch. by
  • Goetsch, H. W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : ; Lincolnwood, Ill., U.S.A. : : American Marketing Association : NTC Business Books, , c1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 GOE 1993.

Advertising age's business marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Chicago, Ill. : Crain Communications, �1994-�1999
Other title:
  • Business marketing
Availability: No items available.

Journal of vacation marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: [London] : Henry Stewart Publications ; London : Sage
Other title:
  • Vacation marketing
  • JVM
Availability: No items available.

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